Digital business card as an equivalent supplement to the fair appearance
July 20th, 2015 - Sandra Schaefer
From our numerous fair visits in the first half-year we could generate very important knowledge. Throughout the close dialogue with company representatives at the Turning Days South in Villingen-Schwenningen, the Moulding Expo in Stuttgart, the All About Automation in Friedrichshafen, the [wfb] in Siegen and the GIFA in Düsseldorf we realized once more that there is more need for action among the manufacturing industry regarding the increasing digitalization. Many cases show that a professional fair appearance is yet not complemented by an equally qualitative online presence. However, the quality of all touch points before and after the fair is vital to the best possible return on investment. Missing resources or missing know-how are only hardly comprehensible reasons. We have made it to our mission to change those conditions within the scope of conversion-oriented marketing partnerships with our customers and to increase marketing success by improving lead-generation rates via online channels among other things.