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Google update: With panda 4.2 the quality claim of the Google algorithm keeps on rising
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Google is taking the next step in adjusting his ranking algorithm on qualitative contents and user rele-vance. During the next months the so-called panda update will reach its second evolution level after the introduction in 2011. In particular websites will be depreciated completely and lose ranking positions if content is not unique, qualitative and relevant for users.

What does this mean for your Google ranking?

According to the latest information coming from the digital specialist press a slow roll-out will take place and effect approx. 2-3 percent of English search results. What this means for an individual websi-te, can be valued more specifically by using a website, keyword and ranking analysis. The magnitude in which websites from different industrial sectors will be effected and to what extend German search results will be revalued needs to be observed in the near future. In view of the historical developments, within the scope of Google updates, we can be sure that with the announcement of panda 4. 2 the following quality criterions for a high Google ranking will gain a much bigger importance.

Quality criteria for a high Google ranking – BASICS

• Design your website always for the user, not for search engines
• Do not confuse the user
• Use no, for the user irrelevant, tricks to simulate search engine relevance
• Think about what makes your website unique, valuable and engaging, in comparison to your competition

The following techniques are to be avoided :

• Automatically generated content
• Automated backlink construction
• Creation of subpages with few or no content
• Different website programming for search engines and users
• Links that do not contribute any value to the website
• Hidden texts and links
• Double content
• Irrelevant keyword frequency

How can you use search engine marketing for your business?

The new quality approach within the Google algorithm shows us basically that digital and physical mar-ket conditions are increasingly converging. Traditional and valid purchasing decision criteria like trust, product relevance, functionality, added value are shifting more and more from a sufficient towards a more mandatory condition. We at RED NUGGET therefore always work with a clear market and customer focus! With the use of search engine marketing our objective is to scale our clients revenues by taking a target groups ori-ented approach, which fits the business model and stays transparent and key figures focused.

In the first step we go through a clear analytical process:
□ Strategy analysis: Is your commercial model also on-line scalable?
□ Keyword analysis: Which inquiry potential does the on-line market offer?
□ Competitive analysis: At which positions do your competitors rank?
□ Website analysis: What is the technical and qualitative relevance of your website for the user?

With this basic knowledge we develop a success-oriented search engine marketing concept together with you. The second step, the so called „entering the market,“ is all about generating as many inquiry potentials as possible and converting them into leads and new customers by using continuous performance analy-ses. If we take a look at rising lead and sale developments, search engine marketing starts to get really interesting. If you have any questions or suggestions please do not hesitate to get in contact with us at any time! We are always open to communication on a personal level and are looking forward to take new sales-propelling paths with you.


July 27th, 2015 - Benedikt Ruf

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